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Cookie Policy

Last Updated: June 1, 2023

1. Introduction

Bright Future LED ("we", "our", or "us"), a fact-wizard.com company, uses cookies and similar technologies on our website at fact-wizard.com (the "Site"). This Cookie Policy explains what cookies are, how we use them, your choices regarding cookies, and further information about cookies.

By using our Site, you consent to the use of cookies in accordance with this Cookie Policy. If you do not accept the use of cookies, please disable them as instructed in this policy so that cookies from this Site cannot be placed on your device.

2. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

Cookies allow a website to recognize your device and remember if you've been to the website before, which can be useful to improve your browsing experience, remember your preferences, and tailor the content shown to you.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

3. How We Use Cookies

We use different types of cookies for various purposes. The cookies we use generally fall into one of the following categories:

3.1 Strictly Necessary Cookies

These cookies are essential for you to browse the Site and use its features, such as accessing secure areas. Without these cookies, services you have asked for cannot be provided.

Examples of how we use such cookies include:

  • Remembering information you've entered into shopping baskets
  • Remembering that you are logged in to our Site
  • Making sure you securely sign into our Site
  • Managing and recognizing your cookie consent settings

These cookies do not gather any information about you that could be used for marketing or remembering where you've been on the internet. These cookies cannot be disabled.

3.2 Analytical/Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site.

Examples of how we use such cookies include:

  • Collecting information about which pages visitors go to most often
  • Understanding how visitors interact with the Site by tracking user movements
  • Identifying ways to improve the Site and user experience
  • Analyzing how visitors use the Site

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site, and will not be able to monitor its performance.

3.3 Functional Cookies

These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Examples of how we use such cookies include:

  • Remembering your preferences and settings, such as language or region
  • Remembering if we've already asked you a question, like asking you to complete a survey
  • Remembering your preferences for text size, fonts, and other customizable elements
  • Showing you when you're logged in to the Site

If you do not allow these cookies, some or all of these services may not function properly.

3.4 Targeting/Advertising Cookies

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Examples of how we use such cookies include:

  • Building a profile of your interests
  • Showing you relevant advertisements on other sites
  • Measuring the effectiveness of an advertising campaign
  • Limiting the number of times you see an advertisement

These cookies do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

4. Specific Cookies We Use

The table below lists some of the common cookies we use on our Site:

Cookie Name Type Purpose Duration
cookie_consent Necessary Stores your cookie consent preferences 6 months
session_id Necessary Maintains your session across page requests Session
_ga Analytical Used by Google Analytics to distinguish users 2 years
_gid Analytical Used by Google Analytics to distinguish users 24 hours
_gat Analytical Used by Google Analytics to throttle request rate 1 minute
user_preferences Functional Remembers your site preferences (e.g., language) 1 year
recently_viewed Functional Remembers products you have recently viewed 30 days
_fbp Targeting Used by Facebook to deliver advertisements 3 months
ads_prefs Targeting Used to deliver relevant advertisements 1 year

Please note that this is not an exhaustive list, and we may update the cookies we use from time to time.

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Site, deliver advertisements on and through the Site, and so on.

These third-party services include, but are not limited to:

  • Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
  • Facebook Pixel: We use Facebook Pixel to deliver, measure, and improve our ads on Facebook. Learn more about how Facebook handles your data here.
  • Payment Processors: Third-party payment processors may place cookies on your device to enable their services to function properly.

6. Your Choices Regarding Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our Cookie Consent Banner that appears when you first visit our Site.

6.1 Cookie Consent Banner

Our Cookie Consent Banner allows you to select which categories of cookies you accept. You can:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your selection by choosing which categories of cookies to accept

You can change your cookie preferences at any time by clicking on the "Cookie Settings" link in the footer of our Site.

6.2 Browser Settings

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version. You can obtain up-to-date information about blocking and deleting cookies via the support pages of your web browser:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge

Please note that blocking all cookies will have a negative impact upon the usability of many websites, including ours. If you block cookies, you may not be able to use all the features on our Site.

7. Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to "Do Not Track" signals because there is not yet a common understanding of how to interpret these signals. However, you can usually choose to disable cookies from your browser to prevent your website from tracking you.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, our business practices, or for other reasons. If we do, we will post the updated policy on our Site and update the "Last Updated" date at the top. In cases where the changes are substantial, we may also provide a more prominent notice.

You are encouraged to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Bright Future LED
125 Brighten Lane
London, EC1A 1BB
United Kingdom

Email: [email protected]
Phone: +44 20 7123 4567

Fact-Wizard.com LED Store

Providing premium LED lighting solutions to homes and businesses across Great Britain since 2010.

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125 Brighten Lane, London, EC1A 1BB, UK

Phone: +44 20 7123 4567

Email: [email protected]

© 2023 Bright Future LED - A fact-wizard.com company. All Rights Reserved.

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For more information, please read our Cookie Policy.